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THE SPIRIT
How do you turn an idea into
a million sales product?
Reddot award
2017 winner
Overview
From the top
The SodaStream system enables consumers to carbonate water and to flavor carbonated beverages at home as an alternative to purchasing pre-packed bottles or cans.
The "Jet"
The challenge
Re-design success
The "Jet" was the "Main Runner" of sodastream,
It was sold for years in tens of millions worldwide.
How do you design a Better version of a product that has already been defined as a winner?
The process
Setting The Research
We set a conceptual research, in order to Preserving the icon of the familiar soda machine, using contemporary design language
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