THE SPIRIT

How do you turn an idea into

a million sales product?

Reddot award
2017 winner

Overview

From the top

The SodaStream system enables consumers to carbonate water and to flavor carbonated beverages at home as an alternative to purchasing pre-packed bottles or cans.

JET

The "Jet"

 

The challenge

Re-design success

The "Jet" was the "Main Runner" of sodastream,

It was sold for years in tens of millions worldwide.
 

How do you design a Better version of a product that has already been defined as a winner?

The process

Setting The Research

We set a conceptual research, in order to Preserving the icon of the familiar soda machine, using contemporary design language

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The process