THE SPIRIT

How do you turn an idea into

a million sales product?

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Reddot award
2017 winner

2015_12_28 Spirit dots model.266-Recover

Overview

From the top

The SodaStream system enables consumers to carbonate water and to flavor carbonated beverages at home as an alternative to purchasing pre-packed bottles or cans.

JET

The "Jet"

 

The challenge

Re-design success

The "Jet" was the "Main Runner" of sodastream,

It was sold for years in tens of millions worldwide.
 

How do you design a Better version of a product that has already been defined as a winner?

The process

Setting The Research

We set a conceptual research, in order to Preserving the icon of the familiar soda machine, using contemporary design language

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