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Dolphin M

  CLIENT: MAYTRONICS

Leading the way to make your pool water exceptional, for pure enjoyment

MARKET RESEARCH

STRATEGIC DESIGN
PRODUCT DESIGN

PRODUCT DEVELOPMENT
DESIGN FOR MANUFACTURING

2014-18

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Maytronics produces the leading Dolphin line of robotic pool cleaners which dominates the market with about 50% of the private swimming pools world-wide.

We, at Studio Tamooz, have been collaborating with Maytronics for several years. We have successfully created twelve distinct models which were launched in three robotic ranges and sold in 65 countries worldwide.

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As part of our collaboration, we led a process which completely changed the planning and design approach and greatly improved the development and design process, making it more efficient and enabling the production of several residential and commercial ranges.

How did we do this?

Together, we developed a system of a uniform body with different design configurations.

Most of the robots are composed of a similar body and each model is designed according to specifically defined marketing requirements with the exterior casing.

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Development

A few years back, Tamooz were invited by Maytronics to lead the development of the new range of robotic pool cleaners. 

We began a process of Design Thinking and asked ourselves what a pool owner wants to feel and experience.  After market research, observations and measurements, we understood that the pool owners were working

for the robots instead of the opposite

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Together with the Marketing and Development departments, the user experience became simple and intuitive. Debris removal from the filter became easy, freedom of movement and cleaning were upgraded but most of all, the ability to service the product at all life stages was simplified.

The distinct and uniquely dynamic design drew inspiration from smart robotics and vehicles. 

 

In order to finalize this standard user experience have turned this range into a worldwide success and increased Maytronics’ market share dramatically.

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