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& DF(X)

Since 2012 we’ve been developing the heart of every new SodaStream machine, bringing world-class engineering together with award-winning designs.

Our contributions include core-mechanical innovations that help enhance user experience, clever plastic engineering, complete design for manufacturing (DFM), product simplification and cost reduction, and solutions that allow user customization and personalization.

Bringing the design to mass production is a critical stage for any new physical product.

This is where vast experience, maturity and professionalism come together in delivering a robust and profitable product. 

We make sure that your final product stays as close to the initial vision as possible, every step of the way.

From 10 to 10 million


We create disruptive products that help companies lead their markets. 

The revolutionary concept we developed for the 3-in-1 Rocker-Napper quickly became a world hit, and a leading revenue source for Tiny Love (now part of Dorel Juvenile).

By allowing the child to remain in the rocker as they drift into sleep, the 3-in-1 Rocker-Napper defined a new product category and made many parents happy.

We develop products to reach the market in mass. Meaning top of the line engineering, design to manufacturing, design to cost and production quality validation. 

Food tech



Industrial design

Mechanical engineering

Our approach to medical

Users obviously expect their new medical aid to perform perfectly, fit comfortably and have a contemporary, not-too-medical look. But key to a successful medical device is its perceived quality.

We believe that this elusive attribute can only be achieved through thoughtful design and attention to the tiniest of details, and take this into account in every step

It is challenging to deliver data, complex analysis, and meaningful insights. Together we analyze user's needs and deduct an information architecture delivering maximum value with clarity.

Finding the value in the cloud

Industrial design


Product development

Design strategy

Mechanical engineering

Be it a multi-function system requiring a touch screen, or a tiny single-button product - we bring the tools to achieve intuitive simplicity, enabling users to achieve their goals quickly and effortlessly.

Intuitively simple

Situational awareness

By implementing orientation principles from the physical world into the digital, we create

a space in which even an untrained person could find his way around complex systems.


The addition of movement, layers and smart hints further emphasizes hierarchy and order. It turns a virtual space into something concrete, that a user can relate to, understand and interact with.

Operating complicated professional equipment doesn't have to be complex and overloaded with countless potential "operator mistakes".

We analyse a variety of usage scenarios enabling users with shorter training to achieve goals and face challenges - thus reducing mental effort and optimizing operations.

Understanding beats remembering

What makes us

Stand out

Innovation & concept development

Lighting the sparks of innovation and refining them into feasible product concepts.

Award-winning product design & UX

Result oriented product positioning and top-of-the-line user experience.

Robust engineering,

ready for scale-up

We develop and optimize small and medium electro-mechanical assemblies for mass production.

All the way to full production

From design to manufacturing up to a stable production process, we're there to make sure the dream is fully delivered.

Wearable tech

With emphasis on ergonomics, clever use of materials, and precise engineering, developing such products is usually based on quick yet efficient iterations where we ideate, prototype, validate and repeat as needed.

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