What sets us apart

Product innovation & Concept development

Ligniting the spark of innovation and refining them into feasible product concepts.

Robust Engineering, ready to scale

We develop and optimize small and medium electro-mechanical assemblies for mass production

Award-winning product design & UX

Result oriented product positioning and top-of-the-line user experience.

All the way to full production

From design-to-manufacturing up to stable production, we're there to make sure the dream is delivered in full.


Advanced Engineering

Since 2012 we’ve been developing the heart of every new SodaStream machine, bringing world-class engineering together with award-winning designs.

Our contributions include core-mechanical innovations that help enhance user experience, clever plastic engineering, complete design for manufacturing (DFM), product simplification and cost reduction, and solutions that allow user customization and personalization.

From 10 to 10 Million

Bringing the design to mass production is a critical stage for any new physical product.

This is where vast experience, maturity and professionalism come together in delivering a robust and profitable product. 

We make sure that your final product stays as close to the initial vision as possible, every step of the way.

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Wearable Tech

Wearable devices are among the fastest growing, buzz-making product categories of recent years. Our portfolio includes a number of connected wearable devices designed and engineered from early concept to production, for both medical and lifestyle applications.

With emphasis on ergonomics, clever use of materials, and precise engineering, developing such products is usually based on quick yet efficient iterations where we ideate, prototype, validate and repeat as needed.

Innovative Concepts

The concept we developed for the 3-in-1 Rocker-Napper quickly became a world hit, and a leading revenue source for Tiny Love.

 (now part of Dorel Juvenile).

By allowing the child to remain in the rocker as they drift into sleep, the 3-in-1 Rocker-Napper defined a new product category and made many parents happy.


Our Approach to Medical

Users obviously expect their new medical aid to perform perfectly, fit comfortably and have a contemporary, not-too-medical look. But key to a successful medical device is its perceived quality.

We believe that this elusive attribute can only be achieved through thoughtful design and attention to the tiniest of details, and take this into account in every step of the development process.


In every product we design – and this is especially true with medical devices – we try to deliver a design that is both self-explanatory and inviting.


Inviting to the Touch

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Clever Use of Materials

Implementing unique combinations

of materials and manufacturing technologies is sometimes a key to bringing truly innovative concepts into life.

You're Not Playing Around

We develop products to reach the market in mass. Meaning top of the line engineering, design to manufacturing, design to cost and production quality validation. On hardware you usually have one shot let's make it count.