Building Connected Experiences: Integrating Physical Use With Digital Logic
- tamoozweb
- Jun 12
- 3 min read
Updated: Jun 17
Designing digital experiences for physical products doesn’t start with screens — it starts with understanding how people move, touch, expect, and interact with products in the real world.
At Tamooz, we often work on systems where product and interface are inseparable. The object shapes behavior, the interface interprets it, and the two evolve together through real-world use. From coffee rituals to remote diagnostics, the core principle stays the same: connected products require connected thinking.
When interface and object are designed together, each guides the other - and the result feels effortless.
Take ansā, for example: an Israeli startup that reimagines how we consume coffee. Instead of buying pre-roasted beans, users roast green coffee on demand — seconds before brewing. The model supports both freshness and sustainability, sourcing directly from farmers and reducing waste through precise, on-demand use.
We supported ansā from early-stage concept through two product lines. On the physical side, the machines echo the aesthetics of traditional roasters while embracing a modern, compact form — something that belongs in shared kitchens or a coffee lover’s personal brew station.
On-demand roasting is part of a broader shift in coffee culture — as more consumers and businesses move away from pre-roasted beans toward fresher, more sustainable preparation methods tailored to individual taste and use.
The main screen features a live video stream of the roasting chamber, allowing users to visually monitor the process in real time and stay connected to the transformation of the beans as it happens. Alongside the video, real-time indicators provide status updates, error notifications, and live feedback on roast progress. Digitally, the companion app mirrors the tactile ritual: it guides onboarding, lets users create roast profiles, schedules sessions, and captures sensory data — all through a clear, restrained interface language designed to support both confidence and control.
Our goal was not to layer an interface onto the product, but to architect a unified experience -where form, ergonomics, and system behavior unite into a single, coherent interaction.
The same approach shaped our work with Nonagon Health, a home diagnostics platform enabling patients to perform comprehensive medical exams remotely, while seamlessly sharing data with physicians.
The physical device was designed to be compact, intuitive, and suitable for untrained users. But the digital system includes not only a patient-facing app — it also powers a full care taker interface.
The physician interface is divided into two modes: synchronous (real-time video exam) and asynchronous (on-demand review). Both modes are accessible across a range of systems, secure, and HIPAA-compliant.
Remote care is no longer experimental — in 2023 alone, over 70% of U.S. hospitals adopted Remote Patient Monitoring (RPM) as part of standard practice.
Doctors can guide patients live, view high-quality audio/video recordings (lungs, throat, ears, heart), analyze data from sensors (temperature, oxygen saturation), add clinical notes, and transition smoothly between real-time and stored exams — all within a unified interface. The system integrates directly into major EMRs like Epic or Amwell, supporting SSO and embedded workflows.
These two projects, in entirely different fields - show how deeply physical behavior shapes digital logic. Whether you're helping someone profile a coffee roast or interpret diagnostic signals, the interface must grow from the physical use case. Not just match it, but complete it.
The nuances of how users move, grip, align, and follow feedback -these are the real inputs that shape meaningful digital services.
Ultimately, designing for connected products means understanding behavior in context,
where physical interaction defines the Logic, structure and design for the digital user experience.
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