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Spirit

  CLIENT: SODASTREAM

Design and development of the SodaStream flagship device

MARKET RESEARCH
PRODUCT DESIGN

PRODUCT DEVELOPMENT
DESIGN FOR MANUFACTURING

2016

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The Spirit, which won the prestigious Red Dot design award, is SodaStream’s most successful and best-selling flagship product and was designed and planned at Tamooz.

The Spirit is familiar all over the world and has starred for years in advertisements in all possible media. We at Tamooz are proud and excited to be the ones who conceived, designed, and developed this best-selling icon, in collaboration with the SodaStream team.

How to preserve an icon?

We went through a redesign process, preserving the iconic contour of the "Jet" soda machine while offering an up-to-date, holistic, and pleasing design language, with clean, flowing lines.

A design that can complement many different kitchen styles, crossing borders and cultures, being sold all over the world.

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Development

A significant improvement that we introduced is the snap and lock mechanism, enabling rapid bottle connection and an amazing user experience.

Design for Manufacture

we have maintained the efficient manufacturing features (“Monoblock”) and thus kept the price attractive for customers. Regarding the unique patents we needed to handle the user experience with extra care.

This method helped us to build a synergetic workflow between designers and in-house engineers, making a product ready for mass production. 

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For over a decade we have

been working on new developments with the excellent SodaStream team. We took it upon ourselves to improve the soda-making experience for millions of existing and new users, and we are continuing to do so even now.